Saudi Arabia’s Travel Trends 2024: Record Numbers, New Horizons

Saudi Arabia’s tourism sector achieved a major milestone in 2024, marking unprecedented growth and reshaping its global image as a leading travel destination. Official data highlights a total of 115.9 million visits, including 29.7 million international tourists and 86.2 million domestic trips — a remarkable performance that brings the Kingdom closer to its Vision 2030 targets.

Record-Breaking Numbers & Spending

  • 115.9 million total visits in 2024 — a 6% annual rise and a 70% surge compared to pre-pandemic figures .

  • Inbound visits reached a record 29.7 million, up 8% YoY, with 86.2 million domestic trips, marking a 5% increase .

  • Tourists spent a staggering SAR?283.8 billion (~US$75.7 billion) — SAR?168.5 billion from inbound and SAR?115.3 billion from domestic visitors .

This surge positions Saudi Arabia at the top of the G20 by tourism growth and second worldwide in inbound growth since 2019

Why Saudi Arabia Is a Top Destination

Cultural and Historical Attractions

Saudi Arabia’s rich heritage draws millions to sites like:

  • Diriyah: A UNESCO World Heritage Site and the birthplace of the Saudi state.

  • AlUla: Home to ancient Nabataean ruins like Hegra.

  • Riyadh: A vibrant capital with modern attractions and historic souks.

  • Jeddah: A coastal gem with a historic old town and Red Sea shores.

These destinations, combined with events like Riyadh Season and Jeddah Season, offer a blend of tradition and modernity that captivates global travelers.

Insights from the Figures

Category 2024 Figures Year-on-Year Change
Total Visits 115.9 million +6%
International Visitors 29.7 million +8%
Domestic Visitors 86.2 million +5%
International Tourism Spending SAR 168.5?billion (~US$45?b) +19%
Domestic Tourism Spending SAR 115.3?billion (~US$30?b) +0.8%

Most-Visited Destinations & Source Markets

  • Makkah topped the list with 17.4 million overnight foreign visitors.

  • Top source countries: Egypt (3.2M), Pakistan (2.8M), Bahrain (2.6M).

The rise in non-religious travel, now constituting 59% of inbound trips (from 44% in 2019), highlights Saudi’s growing reputation as a leisure destination

Looking Ahead: What to Expect

  • Vision 2030 goal raised to welcome 150 million annual visitors by 2030, now within reach.

  • Massive investment underway: 320,000 hotel rooms, Red Sea International Airport launch, and luxury resorts in Neom & Al-Ula.

  • Quality of Life Program is enhancing entertainment and leisure, including cinemas, festivals, and sporting events.

Why It Matters for Travelers & Investors

  • Economic diversification: Tourism's exponential growth adds depth to Saudi Arabia’s non-oil economy.

  • Job creation: The sector is projected to support 1 million jobs by 2030.

  • Increased global access: As offerings expand—from beaches to heritage sites—so will connectivity and tourist interest.

Saudi’s leap to nearly 116 million tourists in 2024 is not a fluke—it’s the culmination of visionary planning, infrastructure development, and cultural openness. Whether you’re a pilgrim, luxury traveler, or business visitor, the Kingdom now offers truly world-class experiences, firmly on track to exceed its ambitious Vision 2030 goals.

Disclaimer: The information presented in this blog is based on publicly available data and news reports, While every effort has been made to ensure accuracy, figures and policies may change. EaseMyTrip and Author is not responsible for any discrepancies or changes in the data mentioned.

 

 

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